Tourism and Hospitality Operations Management- myassignmenthelp

Question: Discuss about theTourism and Hospitality Operations Management for Business. Answer: Introduction Hospitality management significantly refers to an activity of managing hotel i.e. managing different departments and staff so that the customers can be offered with a great experience (Mok, Sparks and Kadampully, 2013). The main aim of hotel sector, which is a part of the hospitality industry, is to make customers feel welcomed and enjoy their stay. This is achieved through an effective management of hotels and its different services (Buhalis and Crotts, 2013). The report herewith aims to make a comparative analysis of two leading hotels situated in Adelaide, Australia named as Mantra Hindmarsh Square and ibis Adelaide Hotel. Both the hotels are compared and evaluated for their product offerings, pricing, place or location, and promotions. Thus, a marketing mix analysis of Mantra Hindmarsh Square Hotel and ibis Adelaide Hotel is conducted in the present report. The study will reveal which hotel is better in terms of prices, product offerings, place, and promotion, and provides insigh ts into the room of improvements. Description of Business Ibis Adelaide Hotel The ibis Adelaide Hotel is situated at Grenfell Street in Adelaide, Australia. This hotel is an economy hotel for business and leisure and offers genuine accommodation and food services. This hotel is located in the heart of city, therefore, attracts guests and visitors. Being an economy hotel, it contains 311 rooms and suites which are designed using the latest Samsung television technology (ibis Adelaide Hotel, 2017). The unique selling proposition of herewith hotel is that it offers visitors with the full range of rooms that is usually not seen anywhere else. The experience of guests is enhanced through offering additional services and an impressive range of packages. The rooms offered by ibis Adelaide Hotel are designed while considering classic elegance, adjustable furniture, and an attractive ambiance and from each room, guests can view over the Adelaide Hills. It offers the best online rates for room reservations (Tripadvisor, 2017). Mantra Hindmarsh Square The Mantra Hindmarsh Square Hotel is situated in Hindmarsh Sq, Adelaide, Australia, which is considered as an affordable hotel. The business understands the value of guests thus, offers services as per their needs and wants (Tripadvisor, 2017). The above-cited hotel offers premier apartment style accommodation; therefore, it tries to create a memorable stay experience for each customer. The hotel offers services including well-furnished rooms, separate living and dining areas, kitchenettes modern amenities, gym, indoor pool, conference and meeting rooms, internet facilities and so on. At this hotel, customers can choose the style of room including contemporary studio Rooms, Bedroom Suites, and Disabled Studios (Mantra, 2017). This hotel further offers an express checkout services for the convenience of customers. Analysis of Factors Product The product offering of both the hotels are quite similar however, some features and additional services make difference in product offering of both the hotels. The ibis Adelaide Hotel is an economy hotel for business and leisure. The cited hotel offers Standard room I queen bed that ensures guest for a good sleep. Total 311 rooms are there in the hotel, all the rooms offered by ibis Adelaide Hotel are featured with the latest Samsung smart hub TVs, Phillips LED lamps and USB ports with adjustable office chairs. The rooms above 5th floor are a superior room that offers stunning views of Adelaide hills and city view. The Superior room 2Singale bed City view is equipped with king single Sweet beds (ibis Adelaide Hotel. 2017). On the flip side, Mantra Hindmarsh Square Hotel offers 179 air-conditioned rooms featuring kitchen equipment like as refrigerators and microwaves. There are LCD televisions placed in each room offered by Mantra Hindmarsh Square Hotel (Mantra, 2017). All the rooms of Mantra Hotel are modern, clean and spacious with a large balcony showing amazing views of the Adelaide Hills and the city. Both the hotels are providing wireless Internet access (Wifi services) so that guest can keep themselves connected with the internet. The Wifi facility is available in Mantra hotel for a surcharge. The restaurant and bar services offered by ibis Adelaide Hotel are located at the first floor where the restaurant offers daily breakfast, however, lunch is offered from Monday to Friday only. On the flip side, Mantra Hindmarsh Square offer a 24-hour room service menu, it delivers order whether it is late night or early morning. As compared to ibis Adelaide Hotel, it offers breakfast for 7 days but lunch is offered from Monday to Friday (ibis Adelaide Hotel. 2017). In the ibis Adelaide Hotel, there is a single meeting room of 89m square which has the capacity to serve up to 110 people. Including this maximum banquet, capacity is 60 persons. On the other hand, Mantra Hindmarsh Square hotel offers a business center with a conference space. The conference hall has a capacity of maximum 80 people (Mantra, 2017). In addition to this ibis, Adelaide Hotels bar and restaurants are spilled out onto balconies and floors are equipped with conference facilities. The gym comprises of technological equipment and WiFi services are located throughout the hotel, whereas the guests of Mantra Hindmarsh Square hotel can take advantages of recreation opportunities like as fitness center, wireless Internet access, and babysitting/childcare. Within the hotel, various televisions are placed in common areas along with tour/ticket assistance. Price Both the hotels are offering different prices for rooms; however, the prices are quite competitive. The studio suite of Mantra Hindmarsh Square in which two guests can accommodate, but in the case of 3rd guest, the customer has to pay an additional charge for a rollaway bed. Daily rate of Mantra for studio suite is AUD $467 (3 nights), but, if customers stay for long the prices are AUD $435 (3 nights). For a bedroom suite, Mantra hotel charges AUD$ 512 for 3 nights. Parkview Suite is designed for 3 guests, however, it is charged at AUD $572 but for an additional guest, customers have to pay n additional charge on a rollaway bed. Two bedroom suite queen, of Mantra hotel, offers feature 2 bedrooms, featuring a queen size bed with an accommodation of 5 guests at AUD $722 for 3 nights (Tripadvisor, 2017). On the other side, Ibis Adelaide Hotel offers different rooms at different prices. A standard room with 2 single beds for 2 people is available at AUD $423 (prices as per three days sta y). Adding to this, Standard room 1 queen bed is also available at the same price AUD $423. On the other hand, Superior room including 2 single beds and city view or 1 queen bed and city views are available at the prices of AUD$510 (3 nights). On the basis of comparison of price points, it can be said that Ibis Adelaide Hotel is little cheaper as compared to Mantra Hindmarsh Square Hotel (ibis Adelaide Hotel. 2017). In Ibis Adelaide Hotel, no cancellation charge is applied s prior to 18:00 (local time), up to 1 day prior to arrival, however, beyond this time the hotel charges for a day. As compared to this, Mantra charges 100% of the amount as a cancellation free on a cancellation within 48 hours of check-in date. Including this, within 14 days but up to 48 hours$25 cancellation fee is deducted (Mantra, 2017). The checking time of Mantra Hindmarsh Square Hotel is from 2 pm and the respective check out time isuntil 10 am, whereas, the check time of Ibis Adelaide Hotel is 2 pm but Check-out until 11:00 am (Mantra Hindmarsh Square, 2017). The Ibis Adelaide Hotel offers online check-in services, along with a fast checkout. Place The ibis Adelaide hotel and Mantra Hindmarsh Square Hotel, both are located in Adelaide at the heart of the city. The attractive location of both the hotels makes them more competitive. The Ibis Adelaide Hotel is located at Grenfell Street in Adelaide, Australia; however, it is located at the heart of the Adelaide CBD. The ibis Adelaide Hotel is considered as an ultimate hotel for business and leisure travel. The hotel is situated near to the city's shopping and dining precincts, and famous places like as Rundle Mall and Rundle Street (Tripadvisor, 2017). Including this, there are various places that are at the walking distance from the hotel namely Adelaide Oval, Botanic Gardens, National Wine Centre, Casino, Convention Centre and Royal Adelaide Hospital. This Hotel offers a city centre along with a modern, relaxed atmosphere, therefore, it can be said that guests can enjoy the best accommodation as well as they can explore the beautiful city of Adelaide. The Airport is far 6.9Km or 4.29 miles from the hotel (ibis Adelaide Hotel. 2017). On the flip side, Mantra Hindmarsh Square Hotel is located at Hindmarsh Square, Adelaide in South Australia. The hotel is situated in the inner city and guests can easily access to the famous location nearby hotels (Tripadvisor, 2017). Once getting out from the hotel, guests can get into Adelaide Central Market, Adelaide Zoo, South Australian Museum, Botanic Gardens and Art Gallery of South Australia. The transportation services are available just near to the hotel. The airport is just 30 minutes away from the Mantra Hindmarsh Square Hotel (Mantra, 2017). Most of the natural tourist spots like as Cape Jervis, Kangaroo Island is close to the hotel that grab the attention of guests. The location is equipped with more than 600 retail stores, and guests can find fabulous alfresco cafes, restaurants, iconic pubs and fashion stores (Tripadvisor, 2017). The hotels can be booked over the phone and online booking is available for both the hotels. The ibis Adelaide Hotel is 100% non-smoking hotel and it has received 5-star rating for having a great location, spacious rooms, lovely friendly and helpful staff. At the place, guests can experience special services such as car hire, day tours, transfers, and tickets enquiry, etc. Promotions The promotions strategies for ibis Adelaide hotel includes Bonus 1 FREE night in which guests can stay for 3 nights while paying for 2 nights only (Infinity, Making Holiday easy, 2017). This is the recent promotional offer given by ibis Adelaide hotel to its guests who will visit from 1st May to 15th September. On the other side, the recent promotional activity of Mantra Hindmarsh Square Hotel is its 25% discount given on a stay of 2 or more nights, which is valid from 25th May to 30th November 2017 (Mantra Hindmarsh Square, 2017). These special discounts given by both the hotels for attracting customer in low seasons are attractive. The seasonal promotions are offered through corporate travelers, airline staff, and other regular clients. Mantra Hindmarsh Square hotel is offering 24 hours desk services, on the flip side, ibis Adelaide Hotel has promoted itself as a 100% non-smoking hotel. However, both the hotels are offering attractive loyalty programs (ibis Adelaide Hotel, 2017). Recommendations Both are hotels are famous in Adelaide for their unique services and attractive location, however, the promotions and marketing of ibis Adelaide Hotel and Mantra Hindmarsh Square hotel are weak. The hotels are advised to introduce some promotional events like a music concert to attract more guests. Through this activity, they can attract because locals as well as travelers and will be able to earn good revenues through selling tickets to the event. The hotels can come up with unique travel packages andhotel discounts, especially for weekends that will attract guest. Conclusion The comparison between ibis Adelaide Hotel and Mantra Hindmarsh Square hotel revealed that both the hotels are offering attractive services and price points, however, ibis Adelaide Hotel is more attractive and cheaper as compared to Mantra Hindmarsh Square Hotel. The numbers of rooms in ibis Adelaide Hotel are more as compared to Mantra Hindmarsh Square Hotel, that indicates higher revenue for this hotel, but no such difference in location and promotions is found for both the hotels, even both are located at the heart of the city and are promoting themselves using discounts and special offers. References Buhalis, D. and Crotts, J., 2013.Global alliances in tourism and hospitality management. Routledge. ibis Adelaide Hotel. 2017. Retrieved from: https://www.accorhotels.com/gb/hotel-8822-ibis-adelaide/index.shtml#section-rooms [Accessed on 22nd May 2017] Infinity, Making Holiday easy, 2017. ibis Adelaide. Retrieved from: https://www.infinityholidays.com.au/product/4535048/ [Accessed on 22nd May 2017] Mantra Hindmarsh Square, 2017. Retrieved from: https://www.mantra.com.au/south-australia/adelaide-and-surrounds/adelaide/accommodation/hotels/mantra-hindmarsh-square/facilities/ [Accessed on 22nd May 2017] Mantra, 2017. Mantra Hindmarsh Square- Adelaide. Retrieved from: https://www.mantra.com.au/south-australia/adelaide-and-surrounds/adelaide/accommodation/hotels/mantra-hindmarsh-square/dining/ [Accessed on 22nd May 2017] Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Tripadvisor, 2017. Ibis Adelaide. Retrieved from: https://www.tripadvisor.in/Hotel_Review-g255093-d5588560-Reviews-Ibis_Adelaide-Adelaide_Greater_Adelaide_South_Australia.html [Accessed on 23rd May 2017] Tripadvisor, 2017. Mantra Hindmarsh Square. Retrieved from: https://www.tripadvisor.in/Hotel_Review-g255093-d277671-Reviews-Mantra_Hindmarsh_Square-Adelaide_Greater_Adelaide_South_Australia.html [Accessed on 23rd May 2017] Zomato, 2017. ibis Kitchen Restaurant ibis Adelaide. ibis Adelaide. Retrieved from: https://www.zomato.com/adelaide/ibis-kitchen-restaurant-ibis-adelaide-city-centre [Accessed on 22nd May 2017]